Applied DeepTech for a Smarter World

About Union Labs

At UNION, we work alongside entrepreneurs to apply deep technologies to real-world problems, leading to intelligent homes, smarter cities, and healthier lives.


Founded by serial entrepreneurs, angel investors and August Home alums Nate Williams and Chris Kim, Union brings both technical depth and go-to-market expertise to help de-risk the critical path to product/market fit.


Who We Are —

A Seed Stage Venture Capital Firm
  • We both back and build companies, either through venture capital investment or a structured EIR program with corporate connections

We Help Solve Real-World Problems with Applied DeepTech
  • We focus on the enabling technologies of IoT, AI, Robotics and Automation

  • We find opportunities at the commercial application of technology to vertical industries in the physical world

How We’re Different —

We Differ in the Way that Help, Not the Sector in Which We Play.
  • We are an active, aligned, and proactive partner, helping founders get to the next round faster by focusing on product/market fit.
  • We are all about getting our hands dirty and working alongside our founders.
We Both Invest and Co-Create
  • We believe in a more craft approach to new company formation building alongside our portfolio founders and entrepreneurs-in-residence

  • Build with us – no idea is too early for our model and we stand ready to become “first check in”

We Go Equally Deep in Technology and Go-To-Market Expertise
  • We invest in core technologies and understand product development from the ground up, but also bring unique experience in go-to-market sales and marketing to help our founders scale fast, build strong cultures, and straighten the path to product/market fit.
It Takes a UNION
  • We bring together Fortune 500 companies, VCs and entrepreneurs to fund and support the right teams.

  • We provide access to corporate customers, Sand Hill VCs, and large technology communities (for example, the IoT Consortium, Founders Den). The best things happen when people come together and collaborate whether in person or via Zoom!

  • We help founders find success at the intersection of technical readiness and market adoption.

How We Invest —

We target $500K-$1.5M of initial invested capital at the seed or pre-seed stage
We look for complementary teams with diverse skill sets (i.e., the proper hacker/hustler balance), unique technical insights, and grit.
North American focus
We will lead more than 50% of deals and approach every deal as a lead
We can invest pre-product or pre-revenue, but look for a process to test product / market fit.

Where Do We Invest?

At UNION, we invest in technology and deep science opportunities including the following:

The frontier is always expanding, and we are open to ideas in new spaces as well!


Select Prior Investments and Advisorships

Meet the Team

Union Labs

665 3rd St., Suite 150
San Francisco, CA 94107